Q3 Onboarding — 1 Spot Remaining

Financial PR for founders who belong above the fold

Bloomberg terminals.
Financial Times bylines.
Before your competitors
finish their draft.

Series B fintech CEOs · Hedge fund launches · Neobank CMOs

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Placement Volume
0+

Tier-one placements in 18 months

0%

Of clients quoted within 30 days

0

Bloomberg exclusives in Q1 2026

0.0×

Average share-of-voice lift

Bloomberg47 placements
Financial Times31 placements
Wall Street Journal28 placements
Reuters52 placements
CNBC39 placements
Barron's18 placements
The Economist12 placements
Forbes44 placements
TechCrunch67 placements
Axios29 placements
Bloomberg47 placements
Financial Times31 placements
Wall Street Journal28 placements
Reuters52 placements
CNBC39 placements
Barron's18 placements
The Economist12 placements
Forbes44 placements
TechCrunch67 placements
Axios29 placements

All placements verified. Tier-one defined as circulation >500k or domain authority >85.

Act IObscurity

The founder
nobody covered.

"Series B. $40M raised. 180,000 users. Three years of product excellence. Zero coverage in anything that matters to LPs."

A payments infrastructure founder — the kind of operator who could explain interchange economics in their sleep — was invisible to the financial press. Their competitors, raising on narrative rather than metrics, were everywhere. Bloomberg profiles. FT analysis pieces. Podcast circuits.

They had the better product. They had the better story. They had no one to tell it to the people who needed to hear it.

0

Tier-one mentions in 24 months

Competitors' share of voice

Empty corporate glass office building facade reflecting grey sky — symbolizing an invisible company

Search results — Company name

No results from Bloomberg, Reuters, FT, or WSJ in the past 24 months.

Competitive gap

47 competitor mentions to every 1 of theirs

Continue to Act II
Act IIThe Campaign

The pitches.
The angles.
The embargo.

Eleven weeks. Four campaign angles. Two exclusive embargoes. One founder repositioned from invisible operator to definitive voice on payments infrastructure in tier-one financial media.

Financial newspaper front page showing breaking news headline about a startup funding round
Exclusive EmbargoAccepted in 36 hours

The $40M Series B no one had

Pitched exclusively to Bloomberg Markets 10 days pre-close. Embargo coordinated with lead investor.

Bloomberg terminal screen displaying real-time financial market data and news feed
Expert Positioning2 FT quotes, 1 Reuters lead

The interchange economics angle

Identified 3 pending regulatory decisions. Positioned founder as the definitive expert source 6 weeks ahead.

Professional podcast recording studio setup with microphones and audio equipment
Podcast Circuit180k listeners, 3 LP inbounds

The Odd Lots appearance

Pitched the "payments infrastructure is broken" narrative. Secured guest slot on Bloomberg's flagship fintech podcast.

11

weeks, start to first placement

4

distinct narrative angles pitched

2

exclusive embargoes placed

9

tier-one journalists briefed

Act IIIThe Outcome

Above the fold.
Ink still wet.

Eighteen weeks after engagement. Five tier-one placements. Three inbound LP calls. One competitor who started calling their own PR agency the next morning.

OutletPlacement typeTimeline
Bloomberg MarketsExclusive profileWeek 11
Financial TimesExpert quote, 3 piecesWeeks 14–18
ReutersBreaking news leadWeek 12
Bloomberg Odd LotsPodcast guestWeek 15
Axios FintechFeatured analysisWeek 17

Share of voice

Tier-one financial media mentions, 6-month window

Before Signal
After Signal
Signal client
Competitor A
Competitor B
Competitor C
5

Tier-one placements

Bloomberg, FT, Reuters, Axios

3

Inbound LP calls

Within 30 days of Bloomberg profile

17×

Share-of-voice lift

4% → 68% in target media set

"The Bloomberg profile ran on a Tuesday. By Thursday I had three LP calls and a term sheet from a fund I'd been trying to reach for eight months."

— Anonymized client, payments infrastructure, Series B

Q3 Onboarding — 4 Clients Total

We're onboarding four new clients in Q3.

Three spots are spoken for.

No pricing. No pitch deck. We'll tell you if it's a fit.